About Limbix

Our mission is to improve mental health with accessible technology

Millions of teens suffer from depression, anxiety, and other mental illnesses. Suicide is now the #2 cause of death for teens in the US, and not enough has been done to improve access to effective treatments.

Limbix is passionate about delivering mental health treatment to young people who need it the most, when they need it the most. Our team is uniquely suited to develop prescription digital therapeutics, as we understand the value of pairing clinical expertise with technological innovation. Our diverse team of clinicians, product designers, researchers, and engineers are all focused on one thing: improving the lives of teens through accessible mental health treatment.


Ben Lewis

Founder, CEO

Ben is an experienced entrepreneur who started Tapjoy and Karma Science before founding Limbix. Ben has also worked as an Engineering Manager, Engineer, or Product Manager at Google, Microsoft, and Facebook. He has a B.S.E. in Computer Engineering and an MBA from the University of Michigan. He is married with two children and claims to have a killer game of disc golf.

Jon Sockell

Co-founder, COO

Jon is a technology entrepreneur and co-founder of Limbix, where he leads operations. Prior to Limbix, Jon ran marketing at KeepTruckin and key product marketing verticals at Medallia, helping to drive each company's valuation to over $1B. Jon has a BA in Economics from Washington University in St. Louis, and an MBA from Vanderbilt University. His hobbies include golf, travel, basketball, and scrabble.

Judy Liu

Chief Technology Officer

Judy is the CTO at Limbix. Previously she worked as an engineer at Oculus, Facebook, Karma Science, Tripit, Microsoft, and Palm. Judy has a BS in computer science from University of Illinois at Urbana-Champaign. She loves photography and cooking.

Jeffrey I. Gold, PhD

Chief Clinical Officer

Jeffrey I. Gold is the first Chief Clinical Officer (CCO) for Limbix. Jeffrey received his BA at UC Santa Barbara and his PhD from The California School of Professional Psychology - Alameda. Jeffrey completed a postdoctoral research fellowship at the National Center for Posttraumatic Stress Disorder at the Boston VAMC, and a clinical postdoctoral clinician-scientist fellowship at the UCSF Benioff Children's Hospital in Oakland in the Departments of Psychiatry an Hematology/Oncology. For the past 20 years Jeffrey has worked at the Children's Hospital Los Angeles and the Keck School of Medicine, University of Southern California. Jeffrey has worked with children and adolescents for over 30 years. He is the proud father of 3 amazing kids and an Afican sulcata tortoise named "MR. Biggles." Jeffrey loves to travel, being in nature (the beach), cooking, eating, and listening to live music.

Benny Alouf, MD

Chief Medical Officer

Dr. Benny Alouf is a board certified Pediatrician and the Chief Medical Officer at Limbix. Dr. Alouf has over two decades of experience in oversight and execution of clinical programs and policies both in direct patient care as well as in the managed care environment. He has held leadership positions in large hospital organizations and health plans bringing together varied internal and external stakeholders in order to lead change and improve value in health care delivery. He has held faculty positions at prominent academic institutions and completed a Master of Business Administration in Health Care Management. Before joining Limbix, he served as the Chief Medical Officer at Aetna Better Health of Pennsylvania.

Jessica Lake, PhD

Chief Science Officer

Jessica is a cognitive neuroscientist who leads research at Limbix. She has a B.S in Neuroscience & Behavioral Biology from Emory University, an M.A. and Ph.D. in Cognitive Neuroscience from Duke University, and completed a postdoctoral research fellowship in translational psychology at UCLA. Her favorite things are putting food into her face, finding new music to listen to, and talking about learning to play the accordion.

Aarthi Padmanabhan, PhD

Chief Research Officer

Aarthi is a Research Director at Limbix with a B.S. in Cognitive Science from Carnegie Mellon University and a PhD in Cognitive Psychology from the University of Pittsburgh. Aarthi completed two post doctoral fellowships before working as a Scientific Research Director in the Department of Psychiatry and Behavioral Sciences at Stanford. She loves the ocean, travel, trashy television shows, and animals.

Elise Ogle

Head of Content

Elise is Head of Content at Limbix. She received her BA and MA from Stanford University, where she studied the psychological and behavioral effects of immersive technology on empathy. She previously worked in the Virtual Human Interaction Lab at Stanford, where she designed virtual, educational experiences to increase pro-social attitudes and behaviors. Outside of Limbix, Elise runs a youth field hockey club program, coaching young women ages 8-21. She is the proud dog mom of a rescue named Blue.

Gabe Strauss

Sr. Product Manager

Gabe is a product manager who specializes in building products that improve people's health and wellbeing. Gabe has a background in psychology, growth marketing, and design, and he brings empathy and a scientific approach to product development. He received a BS in Psychology from the University of Melbourne.

Josh Klag

Sr. Software Engineer

Josh is a software engineer at Limbix. He holds a BS and MS in computer science from Vanderbilt University, with coursework and research focusing on virtual reality. Outside of work, Josh is an avid ice hockey fan and a wildly unsuccessful singer, songwriter, and guitarist.

Xin Koepsell, LMFT

Lead Product Designer

Xin is a product designer at Limbix. She is passionate about creating products that have emotional connections with people. Xin is a licensed therapist in the state of California and obtained her MS in Marriage and Family Therapy from University of Rochester. She also loves hotpot and enjoys sleuthing for house plants on weekends.

Matthew Frisby

Software Engineer

Matthew is a software engineer at Limbix living in Minneapolis, Minnesota. He graduated with B.S. in Computer Science from UNC Chapel Hill and has spent his early career focusing on Healthcare Technology UnitedHealth/Optum and now Limbix. Outside of work Matthew enjoys trying restaurants in Minneapolis, attending concerts, walking/hiking, and catching up on current events.

Melanie Goetz

Associate Product Manager

Melanie is an associate product manager at Limbix. She received her BS from Duke University, where she studied Computer Science and Psychology. Before joining Limbix, she worked as a software engineer at Google and LinkedIn, and conducted research in behavioral economics at the Duke USDA-BECR center. Outside of Limbix, Mel loves to ski, play tennis, bike around the hilly streets of San Francisco, and photography.

Katie Kreitzer

Content Strategist

Katie is a content strategist at Limbix committed to creating inclusive design solutions that reduce societal barriers and stigma experienced by those living with mental illness, chronic illness, and disability. She previously worked in elementary school classrooms, adapting curriculum to accommodate students with disabilities, and studied psychology and human development at the University of California, San Diego. Her home is a constant rotation of foster animals and paint colors.

Brandon Shalchi

Clinical User Experience Researcher

Brandon is a Clinical UX Researcher at Limbix. He received a BA and Masters from UC Berkeley, researching ethical and efficacious ways to utilize technologies' affordances to tackle social science issues. Go Bears! Before Limbix, he worked as a UX Researcher at Curology and was a Researcher in various academic labs at Cal. His favorite things are spending time with his two kiddos, reading, exercising, playing the guitar, and eating copious amounts of Ferrero Rocher chocolates.

Brodie Polusny Thiede

Software Engineer

Brodie is a software engineer at Limbix and is based out of Minneapolis, MN. He graduated with a BA in Computer Science from St. Olaf College and worked as a software engineer at UnitedHealth Group/Optum prior to joining Limbix. Outside of work, he enjoys traveling, camping & hiking, swimming, playing the cello and DIY home improvement projects.

Pam Tia

Product Designer

Pam is a product designer at Limbix, where she focuses on improving the human experience using her multidisciplinary design expertise. She believes that creating positive emotional experiences for people is a team effort and she values transparency and collaboration in her work style. Pam holds a B.A. in Environmental Design and Architecture from the University of Colorado at Boulder. Her work experience spans various industries, which have shaped her to tackle ambiguous problems with an analytical and resilient mindset. She also mentors individuals and small businesses to unlock their potential and create a strategic advantage for long-term success. Nature is her muse; she loves hiking in evergreen forests and also enjoys meditation, poetry, nonfiction books, and improvisational cooking.

Janel Shelton DeMagnus

Research Operations Manager

Janel is the Clinical Research Administrator at Limbix.  She has a B.S. in Biology from Harding University, a M.S. in Biology from TWU, and a M.S. in Physician Assistant Studies from UTHSCA.  She has an extensive background in clinical research ranging from protocol development, study recruitment and maintenance, through study closure.  Outside of Limbix, she loves reading, cooking, and spending time with her family.

Lauren Smith

Research Specialist

Lauren is a Research Specialist at Limbix. She received her BS in Psychology and previously worked in research focused on visual supports and their ability to help facilitate the daily lives of adults with developmental disabilities. Outside of Limbix, Lauren loves spending time in the sun, traveling, and being around her close family and friends.

Vera Kulikov

Research Specialist

Vera is a Research Specialist at Limbix with a B.A. in Molecular and Cell Biology and a B.A in Psychology from UC Berkeley. Her previous research experience involved assessing cardiovascular measures as indicators of anxiety and depression disorders and fMRI measures to study cognitive and behavioral components in consumer behavior. In her free time, Vera enjoys working on art and illustrations and watching and discussing film and tv.

Ian Miller

Research Specialist

Ian is a Research Specialist at Limbix. He received his BA in Psychology from Loyola Marymount University and has previously conducted research exploring mobile phones, virtual reality and other screen media in health and human development. Prior to joining Limbix, Ian researched applications of virtual reality to facilitate communication and daily life skills with autistic individuals. Outside of work, he enjoys outdoor activities like hiking and camping, cooking for friends and family, and the occasional round of golf.

Emily Meissel

Research Specialist

Emily is a Clinical Research Coordinator at Limbix. She received her B.A. in Psychology and Cognitive Science from the University of Virginia, and she is pursuing an M.S. in Clinical Psychology. Her previous research experiences include understanding and treating anxiety using easily-accessible, evidence-based interventions. Outside of Limbix, Emily enjoys trail running in the woods with her dog, practicing yoga, and testing out new recipes on her friends and family.

Phoebe Crosthwaite

Research Coordinator

Phoebe is a Clinical Research Coordinator at Limbix. She graduated from Stanford with a B.A. in Psychology. Her previous research experience involves assisting intensive sleep studies at Brigham and Women’s hospital and looking into the mind and body interaction at Stanford. She enjoys running, road biking, having picnics with friends and going back to the UK to see family!

Troy Jelinek

Board Advisor

Troy is a transformative executive and C-Suite strategist, with a record of driving multimillion-dollar growth and developing de novo channel markets. Previously a UnitedHealth Group executive for 17 years and most recently served as Chief Client Officer of OptumHealth.

Lead Investors