About Limbix

Our mission is to improve mental health with accessible technology

Millions of teens suffer from depression, anxiety, and other mental illnesses. Suicide is now the #2 cause of death for teens in the US, and not enough has been done to improve access to effective treatments.

Limbix is passionate about delivering mental health treatment to young people who need it the most, when they need it the most. Our team is uniquely suited to develop prescription digital therapeutics, as we understand the value of pairing clinical expertise with technological innovation. Our diverse team of clinicians, product designers, researchers, and engineers are all focused on one thing: giving all young people access to affordable, effective behavioral health care by giving providers immediate, safe, and evidenced based treatment options they can prescribe to their patients.


Ben Lewis

Founder, CEO

Ben is an experienced entrepreneur who started Tapjoy and Karma Science before founding Limbix. Ben has also worked as an Engineering Manager, Engineer, or Product Manager at Google, Microsoft, and Facebook. He has a B.S.E. in Computer Engineering and an MBA from the University of Michigan. He is married with three children and claims to have a killer game of disc golf.

Jon Sockell

Co-founder, COO

Jon is a technology entrepreneur and co-founder of Limbix, where he leads operations. Prior to Limbix, Jon ran marketing at KeepTruckin and key product marketing verticals at Medallia, helping to drive each company's valuation to over $1B. Jon has a BA in Economics from Washington University in St. Louis, and an MBA from Vanderbilt University. His hobbies include golf, travel, basketball, and scrabble.

Judy Liu

Chief Technology Officer

Judy is the CTO at Limbix. Previously she worked as an engineer at Oculus, Facebook, Karma Science, Tripit, Microsoft, and Palm. Judy has a BS in computer science from University of Illinois at Urbana-Champaign. She loves photography and cooking.

Jeffrey I. Gold, PhD

Chief Clinical Officer

Jeffrey I. Gold is the first Chief Clinical Officer (CCO) for Limbix. Jeffrey received his BA at UC Santa Barbara and his PhD from The California School of Professional Psychology - Alameda. Jeffrey completed a postdoctoral research fellowship at the National Center for Posttraumatic Stress Disorder at the Boston VAMC, and a clinical postdoctoral clinician-scientist fellowship at the UCSF Benioff Children's Hospital in Oakland in the Departments of Psychiatry an Hematology/Oncology. For the past 20 years Jeffrey has worked at the Children's Hospital Los Angeles and the Keck School of Medicine, University of Southern California. Jeffrey has worked with children and adolescents for over 30 years. He is the proud father of 3 amazing kids and an Afican sulcata tortoise named "MR. Biggles." Jeffrey loves to travel, being in nature (the beach), cooking, eating, and listening to live music.

Benny Alouf, MD

Chief Medical Officer

Dr. Benny Alouf is a board certified Pediatrician and the Chief Medical Officer at Limbix. Dr. Alouf has over two decades of experience in oversight and execution of clinical programs and policies both in direct patient care as well as in the managed care environment. He has held leadership positions in large hospital organizations and health plans bringing together varied internal and external stakeholders in order to lead change and improve value in health care delivery. He has held faculty positions at prominent academic institutions and completed a Master of Business Administration in Health Care Management. Before joining Limbix, he served as the Chief Medical Officer at Aetna Better Health of Pennsylvania.

Jessica Lake, PhD

Chief Science Officer

As Chief Science Officer at Limbix, Jessica's work is focused on overseeing scientific strategy and data-driven insights to inform product development. She is passionate about using evidence-based approaches to improve mental health care. Jessica received her PhD in Psychology & Neuroscience from Duke University and a B.S. in Neuroscience and Behavioral Biology from Emory University. Prior to joining Limbix, Jessica completed a postdoctoral fellowship at UCLA in translational psychological research. Her favorite things are putting food into her face, finding new music to listen to, and talking about learning to play the accordion.

Aarthi Padmanabhan, PhD

Chief Research Officer

Aarthi is Chief Research Officer at Limbix with a B.S. in Cognitive Science from Carnegie Mellon University and a PhD in Cognitive Psychology from the University of Pittsburgh. Aarthi completed two post doctoral fellowships before working as a Scientific Research Director in the Department of Psychiatry and Behavioral Sciences at Stanford. She loves the ocean, travel,  and animals.

Elise Vierra

Director of Content

Elise (she/her/hers) is Director of Content at Limbix. She received her BA and MA from Stanford University, where she studied the psychological and behavioral effects of immersive technology on empathy. She previously worked in the Virtual Human Interaction Lab at Stanford, where she designed virtual, educational experiences to increase pro-social attitudes and behaviors. She co-directed three official selections at the Tribeca Film Festival in 2017 and 2018. Outside of Limbix, Elise runs a youth field hockey club program, coaching young women ages 8-21. She is the proud dog mom of a rescue named Blue.

Gabe Strauss

Director of Product

Gabe is a product manager who specializes in building products that improve people's health and wellbeing. Gabe has a background in psychology, growth marketing, and design, and he brings empathy and a scientific approach to product development. He received a BS in Psychology from the University of Melbourne.

Xin Koepsell, LMFT

Director of Design

Xin is a product designer at Limbix. She is passionate about creating products that have emotional connections with people. Xin is a licensed therapist in the state of California and obtained her MS in Marriage and Family Therapy from University of Rochester. She also loves hotpot and enjoys sleuthing for house plants on weekends.

Jake de Medeiros

Director of Commercialization Strategy

Jake is the Director of Commercialization Strategy at Limbix. Prior to Limbix, he led external partnership sourcing at the Boston Children's Innovation & Digital Health Accelerator and worked as a life sciences strategy consultant at Clarion Healthcare. Jake received a BBA in Management from the Isenberg School of Management at UMass Amherst. In his spare time, he enjoys playing guitar, listening to music, camping, and cooking.

Austin Carmichael

Head of People & Culture

Austin is the Head of People & Culture and Limbix’s first member of its People Operations Team. Austin’s global HR experience spans more than 2 decades across public (FCC, FTC, EPA) & private (Fortune 15, Start Up, & Non-Profit) sectors; notably Gap Inc., McKesson, Novartis, Carbon Health, UCSF, Zenefits, Zynga, PBS & Bloomberg Philanthropies. Austin’s empathetic and philosophical approach to Limbix’s organizational and operational change/growth/scale initiatives in the areas of culture & diversity, organizational effectiveness, talent management & development complement the intention of who we, as an organization, want to be. Austin believes that “Leadership is not about being in charge, but taking care of those IN your charge.” As the steward of Limbix’s organizational mission, culture, & values, Austin commits himself each day to cultivating a safe space for all to have multiple moments of excellence.

Josh Klag

Technical Lead

Josh is a software engineer at Limbix. He holds a BS and MS in computer science from Vanderbilt University, with coursework and research focusing on virtual reality. Outside of work, Josh is an avid ice hockey fan and a wildly unsuccessful singer, songwriter, and guitarist.

Janel Shelton DeMagnus, PA-C

Research Operations Manager

Janel is the Clinical Research Administrator at Limbix.  She has a B.S. in Biology from Harding University, a M.S. in Biology from TWU, and a M.S. in Physician Assistant Studies from UTHSCA.  She has an extensive background in clinical research ranging from protocol development, study recruitment and maintenance, through study closure.  Outside of Limbix, she loves reading, cooking, and spending time with her family.

Amanda McCawley

Associate Product Manager

Amanda is an associate product manager at Limbix. She received her BS from Duke University, where she studied Computer Science and Psychology. Before joining Limbix, she worked as a product manager at IBM, and she promoted the use of VR for mental and physical health at the Duke recreation center. Outside of Limbix, Amanda loves being active, going to the beach, playing sports, spending time with friends and family, and indulging her sweet tooth.

Brandon Shalchi

Clinical User Experience Researcher

Brandon is a Clinical UX Researcher at Limbix. He received a BA and Masters from UC Berkeley, researching ethical and efficacious ways to utilize technologies' affordances to tackle social science issues. Go Bears! Before Limbix, he worked as a UX Researcher at Curology and was a Researcher in various academic labs at Cal. His favorite things are spending time with his two kiddos, reading, exercising, playing the guitar, and eating copious amounts of Ferrero Rocher chocolates.

Brodie Polusny Thiede

Software Engineer

Brodie is a software engineer at Limbix and is based out of Minneapolis, MN. He graduated with a BA in Computer Science from St. Olaf College and worked as a software engineer at UnitedHealth Group/Optum prior to joining Limbix. Outside of work, he enjoys traveling, camping & hiking, swimming, playing the cello and DIY home improvement projects.

Emily Peake

Senior Research Specialist

Emily is a Clinical Research Coordinator at Limbix. She received her B.A. in Psychology and Cognitive Science from the University of Virginia, and she is pursuing an M.S. in Clinical Psychology. Her previous research experiences include understanding and treating anxiety using easily-accessible, evidence-based interventions. Outside of Limbix, Emily enjoys trail running in the woods with her dog, practicing yoga, and testing out new recipes on her friends and family.

Ian Miller

Senior Project Analyst

Ian received his BA in Psychology from Loyola Marymount University and has previously conducted research exploring mobile phones, virtual reality and other screen media in health and human development. Prior to joining Limbix, Ian researched applications of virtual reality to facilitate communication and daily life skills with autistic individuals. Outside of work, he enjoys outdoor activities like hiking and camping, cooking for friends and family, and the occasional round of golf.

Jessica Flannery, PhD

Clinical Scientist

Jessica is a clinical psychologist and developmental social neuroscientist, with an emphasis on the adolescent time-period. She received her PhD in clinical psychology at the University of Oregon, completed her clinical psychology residency at University of Washington School of Medicine working at Seattle Children’s Hospital, and completed her post doctoral fellowship at University of North Carolina at Chapel Hill. She enjoys hikes with her dogs, going to the beach, and trying new creative endeavors, like woodworking, guitar, and ukulele.

Kaelah Brauher

Clinical Research Coordinator

Kaelah is a Clinical Research Coordinator at Limbix. She received her BS in Psychology from Duke University. Her previous experience involves social and developmental research with young children and adolescents. Outside of Limbix, Kaelah enjoys watching SNL, drinking root beer, and playing board games with friends.

Katie Kreitzer

Content Strategist

Katie is a content strategist at Limbix committed to creating inclusive design solutions that reduce societal barriers and stigma experienced by those living with mental illness, chronic illness, and disability. She previously worked in elementary school classrooms, adapting curriculum to accommodate students with disabilities, and studied psychology and human development at the University of California, San Diego. Her home is a constant rotation of foster animals and paint colors.

Lauren Smith

Partner Success Specialist

Lauren received her BS in Psychology and previously worked in research focused on visual supports and their ability to help facilitate the daily lives of adults with developmental disabilities. Outside of Limbix, Lauren loves spending time in the sun, traveling, and being around her close family and friends.

Lawrence Lam

Marketing Manager

Lawrence is our Limbix Marketing Manager. His experience stretches from government organizations, research institutions, and marketing agencies, with stints at the US Forest Service, Colorado State University's Translational Medicine Institution, and Samba Scientific. Lawrence is passionate about connecting individuals with scientific solutions to improve quality of life. He received his BA in Journalism and Communication from Colorado State University. He's an avid outdoorsman, loves spending time with family, and eats way too many snacks.

Matthew Frisby

Software Engineer

Matthew is a software engineer at Limbix living in Minneapolis, Minnesota. He graduated with B.S. in Computer Science from UNC Chapel Hill and has spent his early career focusing on Healthcare Technology UnitedHealth/Optum and now Limbix. Outside of work Matthew enjoys trying restaurants in Minneapolis, attending concerts, walking/hiking, and catching up on current events.

Melanie Goetz

Associate Product Manager

Melanie is an associate product manager at Limbix. She received her BS from Duke University, where she studied Computer Science and Psychology. Before joining Limbix, she worked as a software engineer at Google and LinkedIn, and conducted research in behavioral economics at the Duke USDA-BECR center. Outside of Limbix, Mel loves to ski, play tennis, bike around the hilly streets of San Francisco, and photography.

Paige Greenfield

QA Engineer

Paige is a QA engineer at Limbix living in Atlanta, Georgia. She graduated from Georgia Tech with a BS in Computational Media. Her previous experience includes developing VR hard skills training programs and video games. In her free time, she's making a game with her friends about a boy who fights monsters with a mop!

Pam Tia

Product Designer

Pam is a product designer at Limbix, where she focuses on improving the human experience using her multidisciplinary design expertise. She believes that creating positive emotional experiences for people is a team effort and she values transparency and collaboration in her work style. Pam holds a B.A. in Environmental Design and Architecture from the University of Colorado at Boulder. Her work experience spans various industries, which have shaped her to tackle ambiguous problems with an analytical and resilient mindset. She also mentors individuals and small businesses to unlock their potential and create a strategic advantage for long-term success. Nature is her muse; she loves hiking in evergreen forests and also enjoys meditation, poetry, nonfiction books, and improvisational cooking.

Phoebe Crosthwaite

Research Specialist

Phoebe is a Clinical Research Coordinator at Limbix. She graduated from Stanford with a B.A. in Psychology. Her previous research experience involves assisting intensive sleep studies at Brigham and Women’s hospital and looking into the mind and body interaction at Stanford. She enjoys running, road biking, having picnics with friends and going back to the UK to see family!

Sheryl Nelson

Clinical Research Administrator

Sheryl is the Clinical Research Administrator at Limbix. She received a Master’s of Public Health from the University of Texas Health Science Center and a BA in History from the University of Houston. Sheryl has 18+ years experience in research in the areas of behavioral science and clinical drug trials, mostly concentrating on the pediatric population. She enjoys nature walks, science fiction movies, and drinking ice cold Dr. Pepper.

Tina Quach

Senior Software Engineer

Tina is a senior software engineer at Limbix. Previously, she built technology to promote driver safety in at Samsara and interned at Headspace, Google, and Apple. She graduated from MIT with a B.S. and M.Eng in Computer Science. Tina channeled her passions for education technology and accessibility into her thesis in which she created a conversational interface for kids with visual impairments to practice computational thinking through creative programming. In her Master’s studies, she also collaborated on creating and evaluating Sunny, a chatbot that facilitates positive messages within social groups to promote wellbeing. Outside of work, she enjoys carpool karaoke, dancing along to Youtube videos, trying new restaurants around the city, and catching up with friends over tea or long walks.

Vera Kulikov

Research Specialist

Vera is a Research Specialist at Limbix with a B.A. in Molecular and Cell Biology and a B.A in Psychology from UC Berkeley. Her previous research experience involved assessing cardiovascular measures as indicators of anxiety and depression disorders and fMRI measures to study cognitive and behavioral components in consumer behavior. In her free time, Vera enjoys working on art and illustrations and watching and discussing film and tv.

Troy Jelinek

Board Advisor

Troy is a transformative executive and C-Suite strategist, with a record of driving multimillion-dollar growth and developing de novo channel markets. Previously a UnitedHealth Group executive for 17 years and most recently served as Chief Client Officer of OptumHealth.

Lead Investors